Some of my latest projects during the last few years
Working in Scania's Global Patterns team, I built the frameworks for interpreting analogue and hydraulic mechanisms as digital ones, so the translation stayed coherent and made sense to the driver. The frameworks had to hold across the team building the cab and survive real driving conditions.
Brought in during a run of acquisitions, I built the shared design process the suddenly-larger team was missing: a defined path from intake to delivery, and a handoff contract that freed design and engineering from coordinating by meeting. The standing sync calls were gone by the third week.
I led the architectural redesign of an external attack surface management platform, redrawing its information architecture and navigation around how security teams actually reason instead of the order features had shipped in. The engagement re-founded the product's structure for a domain where legibility does security work.
This one was mine to build. Over three years I founded Qvalia's in-house design function from nothing, replaced the external agencies the company had relied on, and led the rebrand, design system, and a complete redesign of the product's UX architecture. The work established a unified design practice that could scale with both the product and the organisation.
As UX Lead on the phase-two rebuild, I re-founded the Swedish Football Association's fragmented platform on how people actually use football: by role and task, not by the federation's own categories. One architecture took the place of a scattered digital estate.
We delivered UX and service design for a multilingual platform serving Sweden's largest real estate agency. We applied Lean UX methods, weekly user testing, strict accessibility standards, and iterative design improvements based on continuous user feedback.
