My name is Moreno Nourizadeh. I have worked within Product Design and UX Architecture for over 16 years. I am currently working at ASSA ABLOY Hospitality in Stockholm, Sweden. Prior to that, I worked across automotive, fintech, cloud communications, cybersecurity, real estate, and more.
Traditional UX is great for designing individual features, but it breaks down in complex systems. I treat UX architecture as a systems discipline, focusing on the invisible structure that makes massive enterprise platforms feel intuitive to navigate.
Over a decade of leading design, building teams, setting up design ops from scratch, defining the processes people work by, and mentoring designers at every stage of their careers.
Getting design, product, and engineering to work from the same plan. In complex environments, bad structural decisions create compounding debt.
I do not claim the kind of AI expertise LinkedIn influencers do, and I will not ask anyone to leave a comment for a Claude script. But for the last couple of years, I have been writing extensively about and building directly with new AI frameworks, primarily Large Language Models.
Most of my recent work focuses on building AI agents and their surrounding tooling: the orchestrators, skills, and rule sets that let an agent execute an entire workflow instead of just answering one prompt at a time.
Building modular design systems with clear rule sets and AI tooling. Patterns reuse cleanly, variants generate themselves, and consistency holds without needing constant policing.