About

I am a multifaceted digital design specialist with over 13 years of extensive experience across a broad spectrum of roles including UX/UI, CX, and product design. My career has been marked by successful collaborations with design agencies, in-house teams, and product companies, where I have honed my skills in effectively liaising with both internal and external stakeholders.

Areas of Expertise

UX Architecture & Framework

I specialize in UX Architecture, a field I view as currently under-defined within the industry. My work bridges the gap between traditional design systems and technical system architecture. I am actively developing a pioneering theory to enhance and elevate the standards of Design Systems and UX Architecture, offering solutions that are both user-centric and technically coherent, and setting new industry benchmarks.

Design System Creation

I have architected comprehensive design systems that include frameworks, component libraries, and defining principles and guidelines. These systems form the foundation for cohesive user experiences. My experience spans working with established design systems like Google Material, iOS, Fiori, as well as crafting entirely new systems from the ground up.

As Principal/Staff Designer

My holistic approach to design prioritizes the creation of robust design processes. I have significantly boosted the efficiency of design teams and fostered productive collaborations, particularly in streamlining developer handoffs.

Design Ops

At the intersection of design and operations, I have led initiatives that synchronize team dynamics, workflow, and tools to boost design productivity. Focusing on scalability and efficiency, my leadership ensures that design teams can deliver consistently high-quality work while aligning seamlessly with broader business objectives.

Skills & Competencies

 

Expertise & Focus

  • UX Architecture
  • System Design
  • Design System Creation
  • Design Processes
  • Design Ops & Workflow Optimisation
  • Team Building & Mentorship
  • FinTech
  • Automation
  • SaaS & PaaS
  • Automotive
  • Cyber Security (e.g., Attack Surface, Vulnerability Analysis)

UX Practices & Research Methods

  • Wireframing
  • Prototyping
  • User/Customer Journey Mapping
  • Agile Methodologies
  • Metrics Management (e.g., KPIs, OKRs)
  • Qualitative & Quantitative methods
  • Usability testing
  • Phenomenological Approach
  • Ethnography and more
  • Familiar with CSS, Javascript etc.

Software & Tools

  • Figma, Sketch, Adobe XD, InVision, Adobe Suite (e.g., Photoshop, Illustrator)
  • Hotjar
  • Google Analytics
  • Miro
  • Microsoft Office Suite
  • Keynote and more

Soft Skills

  • Empathy
  • Observation
  • Storytelling & Interpersonal Communication
  • Design Mentorship
  • Workshop Creation & Facilitation
  • Effective Communication (Proficient in written & spoken English)
Previous Projects
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