About

I am a strategic UX Lead with over 13 years of experience architecting user-centered solutions across hospitality, fintech, and enterprise SaaS. I currently lead cross-functional design teams in the hospitality technology sector, focusing on the development of integrated access management and operational systems.

Current Focus

My current work centers on building AI-native design systems and developing algorithmic UX processes. This involves creating programmable design logic, intelligent components, and scalable frameworks that support cross-platform product ecosystems.

Core Expertise

UX Architecture & Systems Thinking

I treat UX architecture as a systems discipline, merging interface design, technical constraints, and user mental models into structured, scalable design frameworks.

AI-Based Design Systems

I design modular, logic-driven design systems powered by AI tooling and semantic rule sets, enabling intelligent pattern reuse, automated variant generation, and system-wide coherence.

Enterprise UX Strategy

I align design, product, and engineering around structured processes and shared vision, particularly in complex environments where integration, reliability, and scale are critical.

Hospitality Technology

Extensive domain experience designing for secure access, operational workflows, and critical user journeys in high-uptime environments.

 

Key Competencies

  • AI-Native Design Systems & Semantic Pattern Libraries

  • Algorithmic UX Processes & Logic Modeling

  • UX Architecture & Component Strategy

  • Systems Integration & API-First UX

  • Design Operations & Scalable Team Structures

  • Strategic Stakeholder Alignment & Communication

Skills & Competencies

 

Expertise & Focus

  • UX Architecture
  • System Design
  • Design System Creation
  • Design Processes
  • Design Ops & Workflow Optimisation
  • Team Building & Mentorship
  • FinTech
  • Automation
  • SaaS & PaaS
  • Automotive
  • Cyber Security (e.g., Attack Surface, Vulnerability Analysis)

UX Practices & Research Methods

  • Wireframing
  • Prototyping
  • User/Customer Journey Mapping
  • Agile Methodologies
  • Metrics Management (e.g., KPIs, OKRs)
  • Qualitative & Quantitative methods
  • Usability testing
  • Phenomenological Approach
  • Ethnography and more
  • Familiar with CSS, Javascript etc.

Software & Tools

  • Figma, Sketch, Adobe XD, InVision, Adobe Suite (e.g., Photoshop, Illustrator)
  • Hotjar
  • Google Analytics
  • Miro
  • Microsoft Office Suite
  • Keynote and more

Soft Skills

  • Empathy
  • Observation
  • Storytelling & Interpersonal Communication
  • Design Mentorship
  • Workshop Creation & Facilitation
  • Effective Communication (Proficient in written & spoken English)
Previous Projects
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