Under Construction. Both the structure and the content is actively being changed and updated. Please keep in mind this Portfolio page have been quickly put together to show a overview of the experience and lacks the proper structure.
Qvalia SaaS platform – Head of Design
Helping Qvalia to redefine accounting & payment rocess
Summary
- Led all areas of design in a fast growing fintech.
- Defined the company’s long-term design strategy and communicated it both internally and externally.
- Set up a (new) design systems, principles and guidelines and advocated design processes.
- Worked as an hands on designer throughout the whole period completely entrenched in day to day tasks
- Hired, managed and mentored designers to create a full inhouse design team from scratch
Key Responsibilities
1. Design through collaboration
- Work closely with designers (both in-house & outside design consultants) + Outside design agencies who often helped us with parts of our workload. Manage team workload, project resourcing and coordination in a fast-paced, highly distributed environment.
- Drive the evolution of the multifaceted product design language composed of UX, UI & brand experience.
- Create design routines & methods for the team to follow
- Having a hands-on approach, despite other responsibilities, creating about 80% of the initial UX solution/designs & 25% of the UI final designs.
- Understand customer needs by planning and conducting user research and competitor analysis
2. Design strategy & Roadmap
- Have meaningful ownership. Own design strategy and implementation from start to finish for the product, online presence, and go-to-market collaterals.
- Working closely with the top management to define product strategies and vision. Develop product roadmaps and user requirements in collaboration with product managers and engineers
3. Design Leadership
- Provide direction and mentorship to a team of Product Designers
- Lead, mentor and grow the product design team and co-create design processes and while working with product & development to deliver intuitive and impactful results
Milstones
Creating a Design System
We created a Design System based on the Atomic Design framework. This helped us to create the building blocks for the new SaaS-platform. By creating & defining components, processes & a Unified Design Language, we both systematise the principles in order to achieve, efficiency, consistency & scalability while a framework for both old & the future designers to operate within.
Before
After
Before
After
Milstones
Re-design of the previous website
After a series of workshops and initial testings thus small incremental improvements.
Before
Research/Ideation/Skething
User testing/Iteration
After
